AnalyticsSeptember 21, 2026
The Metrics That Matter on a Product Page
Product page conversion rate tells you something is wrong but never what. These are the supporting metrics that locate the problem.
Read articleInsights
Notes on commerce, design, and growth.
Thought leadership and case notes from ZChand's ecommerce practice.
AnalyticsSeptember 19, 2026
Attribution After Cookie Loss: What Still Works
Last-click attribution was always a simplification. With signal loss it has become actively misleading. What to use instead, without pretending to certainty.
Read articleAnalyticsSeptember 17, 2026
Setting Up Ecommerce Analytics You’ll Actually Use
Most ecommerce analytics setups collect everything and answer nothing. Designing backwards from the decisions you need to make produces a smaller, better setup.
Read articleStrategySeptember 16, 2026
Why Ecommerce Businesses Migrate From WooCommerce to Shopify
The real pressures that push a growing WooCommerce store toward Shopify, what you give up in the trade, and how to tell if migrating is actually justified.
Read articlePerformanceSeptember 15, 2026
Third-Party Scripts Are Eating Your Storefront Speed
Every tag was added for a reason. Very few are ever removed, and the cumulative cost lands on interaction responsiveness where it hurts conversion most.
Read articlePerformanceSeptember 11, 2026
Image Delivery Is the Biggest LCP Win on Most Storefronts
On most ecommerce templates the LCP element is an image, which means LCP is mostly an image delivery problem — not a hosting problem.
Read articleSEOSeptember 10, 2026
What a Proper Ecommerce Site Audit Actually Covers
The four layers a real site audit should cover — technical SEO, content, UX/conversion, and security — and how to prioritize what it finds.
Read articleConversionSeptember 8, 2026
What Core Web Vitals Actually Cost You
Core Web Vitals are usually framed as a ranking factor. The larger cost is behavioural, and it shows up in the funnel before it shows up in rankings.
Read articleStrategySeptember 4, 2026
Choosing the Right Ecommerce Platform
Platform choice gets treated as a branding decision more often than it should be. A practical framework for matching catalog complexity, growth, and integrations to the right platform.
Read articleConversionSeptember 4, 2026
The Hidden Cost of Checkout Friction
Cart abandonment isn’t one problem — it’s several specific, measurable friction points in your checkout flow. Here’s how to find and fix the ones actually costing you sales.
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