PerformanceSeptember 15, 2026
Third-Party Scripts Are Eating Your Storefront Speed
Every tag was added for a reason. Very few are ever removed, and the cumulative cost lands on interaction responsiveness where it hurts conversion most.
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Performance
PerformanceSeptember 11, 2026
Image Delivery Is the Biggest LCP Win on Most Storefronts
On most ecommerce templates the LCP element is an image, which means LCP is mostly an image delivery problem — not a hosting problem.
Read articleConversionSeptember 8, 2026
What Core Web Vitals Actually Cost You
Core Web Vitals are usually framed as a ranking factor. The larger cost is behavioural, and it shows up in the funnel before it shows up in rankings.
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