Storefront Design
We design storefronts around how people actually shop: clear product discovery, product pages that answer real objections, and a cart and checkout flow with the friction designed out. Every decision is evaluated against a specific question — does this help someone find what they want, trust what they're looking at, and complete the purchase without friction — rather than aesthetic preference alone. The result is a design system your team can extend without needing a designer involved in every future page.
Scope of the engagement
- UX audit of the existing storefront
- Product discovery and collection page design
- Product page and PDP conversion design
- Cart and checkout flow redesign
- A reusable design system / component library
- Mobile-first responsive design across breakpoints
Why businesses engage us for storefront design
A storefront that converts browsers into buyers without leaning on discounts to do it — measured in product-to-cart and cart-to-purchase conversion, not just how it looks in a mockup.
Our approach to storefront design
UX Audit
A structured review of the existing storefront's navigation, product discovery, and checkout flow, flagging exactly where shoppers are likely dropping off and why.
Information Architecture
Collection structure, filtering, and navigation designed around how your actual customers search and compare — not a generic ecommerce template.
Design System
Reusable components for product cards, PDPs, cart, and checkout, built so your team can assemble new pages without commissioning custom design work each time.
Responsive QA
Every flow tested across real breakpoints and devices before launch, since most ecommerce traffic — and most of the friction — happens on mobile.
Common questions
Do you design in Figma, or do you build directly?+
Both, depending on the engagement. We can hand off a full Figma design system for your development team, or design and implement directly in your platform's theme so there's no handoff gap.
Will this work with our existing brand guidelines?+
Yes — storefront design here means applying strong ecommerce UX patterns within your existing brand, not replacing your brand identity. We design within whatever guidelines you already have.
How do you measure whether the redesign actually worked?+
Baseline conversion metrics before the redesign ships, then a defined measurement window afterward to compare against it — not just a subjective 'does it look better' check.
Do you handle checkout customization too, or just the storefront pages?+
Checkout, within whatever your platform allows customizing. The constraints differ by platform, but checkout friction is treated as part of storefront design, not a separate afterthought.
Related services
Most ecommerce problems touch more than one discipline. These pages cover the adjacent work.
Ecommerce Strategy
Platform selection, roadmap planning, and architecture decisions aligned with business goals.
WooCommerce Development
Custom WooCommerce builds where content and commerce share a platform, with code-level control over business rules.
BigCommerce Development
Stencil and headless BigCommerce development for complex catalogs, customer groups and B2B price lists.
Ready to start?
Tell us about your ecommerce business, current platform, and goals — we'll follow up with a clear next step.