SEO & Merchandising
Organic traffic and merchandising aren't separate problems — collection structure, internal linking, and facet design drive both search visibility and how easily shoppers find what they want. Our ecommerce SEO work focuses specifically on catalog-scale challenges: faceted navigation that doesn't fragment your crawl budget, category pages built to rank instead of duplicate each other, and internal linking that connects search intent to the right product.
What you get
- Site architecture and collection structure audit
- Faceted navigation and filter design
- On-page SEO for category and product templates
- Internal linking strategy
- Merchandising workflow setup for your team
- Technical SEO cleanup (crawlability, indexation, structured data)
Why businesses engage us for seo & merchandising
A catalog structure that ranks and merchandises at the same time — built around how shoppers actually search, not a generic SEO checklist bolted onto an existing sitemap.
Our approach to seo & merchandising
Technical & Architecture Audit
A crawl of your current site architecture, faceted navigation, and indexation status — most ecommerce SEO problems trace back to duplicate or thin category pages competing with each other.
Ecommerce SEO Strategy
Keyword and query mapping specific to your catalog, prioritized by commercial intent and current ranking gaps, not generic head-term targeting.
Faceted Navigation & Filter Design
Filters structured so shoppers can narrow results without crawlers indexing thousands of near-duplicate filtered URLs.
Merchandising Workflow
Category and collection templates your merchandising team can update for seasonal pushes without breaking the SEO structure underneath them.
Common questions
Is this different from general SEO?+
Yes — ecommerce SEO deals with problems a content-focused SEO strategy doesn't: faceted navigation, product variant duplication, and catalog-scale internal linking. General SEO advice usually doesn't account for any of that.
Will you also write product descriptions?+
On-page optimization guidance for category and product templates, yes — bulk product copywriting for a large catalog is usually a separate, scoped engagement.
How long until we see ranking improvements?+
Technical fixes can show measurable indexation improvements within weeks. Actual ranking movement for competitive commercial terms typically takes 3-6 months, consistent with how ecommerce SEO behaves industry-wide.
We're on Shopify — does faceted navigation even apply to us?+
Yes, though the specific fix differs by platform. Shopify's native filtering, WooCommerce's attribute-based filters, and a custom headless build each create the same underlying duplicate-URL risk in different ways.
Related services
Most ecommerce problems touch more than one discipline. These pages cover the adjacent work.
Ecommerce Strategy
Platform selection, roadmap planning, and architecture decisions aligned with business goals.
Storefront Design
UI/UX design for product discovery, product pages, cart, and checkout that prioritizes conversion.
Mobile Commerce
Mobile-first shopping experiences, responsive design systems, and app-like interactions.
Ready to start?
Tell us about your ecommerce business, current platform, and goals — we'll follow up with a clear next step.